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Latest Euro Strategies news
March 2010
A new range of liqueurs with Michelin star flavours!

Gabriel Boudier's new range of Bernard Loiseau premium liqueursGabriel Boudier, the world famous producer of 'Crėme de Cassis de Dijon' has been a client of Euro Strategies for over five years.

Working with their UK distributor Emporia Brands Ltd, we have helped this iconic family-owned distillery to launch their unique orange-colour Saffron Gin and establish their high quality products in all the top cocktail bars and off-licences throughout the UK.


Euro Strategies has provided advice on copywriting, product positioning and the organisation of a highly successful consumer awareness and public relations campaign. Our latest project is to introduce their new 'Bernard Loiseau' range of awe-inspiring liqueurs. Based on the innovative recipes of the late 3-Star Michelin Chef, the Bernard Loiseau range includes unusual flavour combinations such as 'Strawberry & Tasmanian Pepper', 'Apple & Earl Grey tea', 'Pear & Bay leaf, 'Peach & Hibiscus', 'Raspberry & Thyme', 'Blackcurrant & Gingerbread' and 'Sloe & Elderberry'. These premium liqueurs are aimed at top Chefs and Bar managers with the flair and expertise to realise the potential of these original flavour combinations. The Bernard Loiseau range will be launched in the UK in March 2010 with a press tasting and presentation to top Chefs and Bar Managers at the Skylon restaurant in Royal Festival Hall on London’s Southbank. For further information see www.boudier.com or www.boudier-loiseau.com and www.emporiabrands.com.
Gabriel Boudier